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What's it all about

I live in a town where fashion isn't really a part of ever day life. Roughly half of the city are students. Students that wake up, brush their teeth (hopefully) and go to class. Maybe never even taking off their bathrobe, as I saw one man do one day.

I wanted to create a place where students and professionals could go to get inspiration. Because really that is all it is.

Fashion is what inspiration looks like.